Logo design · graphic forms
A letter is more than a letter.
A symbol design using only the letter "e" in DIN Pro.
Example iterations that experimented with different rotations and arrangements of "e"s.
When two "e"s were joined at the finial, they formed a particularly natural unit (top, right). This unit was repeated and rearranged until a harmonious symbol emerged (bottom, left).
This project was an eye-opener on how letters are not just building blocks for written communication, but also expressive graphic forms in and of themselves.